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Syndicated Solutions U.S. MONITOR Global MONITOR Canada MONITOR Sports MONITOR MONITOR Connect Specialty Areas Cultural Streetscapes IdentityInclusion Insights Youth Insights MONITOR Analytics MindBase MotiveMix WellBEINGS Thought Leadership Articles Reports Webinars Contact Client Login• • • • • • • • • • ← → MONITOR Consumer Insights, ForesightsStrategy Contact Us MONITOR Gateway Sign In Welcome to the Gateway. New user? Find out how to get a login. Remember me | Forgot Password? Need a login? Find out how MONITOR Gateway Sign In Welcome to the Gateway. New user? Find out how to get a login. Remember me | Forgot Password? Need a login? Find out how Kantar’s MONITOR is a syndicated consumer insights, foresights and strategy solution that combines rich attitudinal survey data with provocative, inspiring and future-focused thought leadership on important shifts in the consumer marketplace. With MONITOR you’ll gain the deepest understanding of people’s passions and priorities, prescient insight into the most vital macro and emerging trends, and a dedicated team of experts to help you get smarter and save time. Video: MONITOR in a Minute What’s New Navigating Confrontational Consumerism A Guidebook to help brands anticipate and safeguard against this new breed of consumer activism. Webinar: 2024 DEI Outlook Join us for the 2024 DEI Outlook as the experts at explore how brands can find the right balance on issues of inclusion, diversity and social purpose in an increasingly divided marketplace. On-Demand: 2023 MONITOR Consumer Trends unveils the top trends meeting consumers’ emerging needs in areas such as Wellbeing, Identity, Responsibility, Experiences and Status. Why MONITOR MONITOR is the ONLY solution that provides breadth and depth across all of the key knowledge areas vital to a deeper, holistic understanding of your target consumers. The result? The ability to make better, more informed decisions to grow your business. MONITOR answers a wide variety of questions about the consumer ConsumerMarket Insights We need to reach Hispanic new moms . What are their pain points and passions? Low-income consumers are a new priority for us. How do their values and attitudes differ from middle-class consumers? How do the values of Chinese Millennials differ Chinese Gen Z ? TrendsForesights What are the key trends impacting our core consumers? Our category? We are trying to understand how privacy is evolving. What tradeoffs will consumers tolerate in the future? Where are sustainability trends going, and what will they mean for our business? Strategic Guidance How do we become a more authentic brand and earn consumer trust? What will the next recession mean for my category and consumer? What is the impact of diversity and inclusion on brand perceptions? Our approach leverages multiple inputs beyond data alone, delivering deeper insight Robust quantitative data: Our quantitative studies drill into the attitudes, values and priorities of consumers around the world A network of cultural correspondents: Our network of Streetscapers and our team of consultants scour the globe for new innovations and trend manifestations Supplemented with secondary resources: We utilize key secondary data resources, social listening and other AI-powered insights platforms Enhanced by internal and external experts: We leverage a variety of thought leaders, futurists and category experts Explore each MONITOR solution and download complimentary content Global MONITOR Learn More U.S. MONITOR Learn More Canada MONITOR Learn More Sports MONITOR Learn More Copyright © 2023 Kantar Company Terms of use Privacy About...